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U.S. MAP Policy


w.o.d.welder, Inc. is transforming the way athletic accessories are put to use. We do this by enabling people to care for themselves or their equipment in a minimal amount of time with a maximum amount of effectiveness. Our customers include some of the world's most active and passionate people. The quality and volume of their shared w.o.d.welder content, coupled with their enthusiasm for our brand, virally drives awareness and demand for our products.

What began as an idea to help CrossFit athletes heal and maintain torn calluses has become a widely adopted solution for all disciplines of exercise and sport.

We recognize that our success is tied to the success of our network of select authorized dealers. We also know that many of our dealers invest significant time and resources to deliver an extraordinary customer experience. We want to protect their ability to do so, while at the same time discouraging price-based advertising that would be detrimental to our dealer's service and support efforts. As a result, w.o.d.welder has unilaterally established this Minimum Advertised Price (“MAP”) Policy.


w.o.d.welder, in its sole discretion, reserves the right to discontinue doing business with any reseller that advertises any product(s) covered by this MAP policy at a price lower than the MAP.


  1. The products covered by this policy are listed in Section 5, (“MAP Products”). w.o.d.welder may in its sole discretion modify this list from time to time.
  2. w.o.d.welder recognizes that dealers are free to make their own decisions to advertise and sell any w.o.d.welder product at any price they choose, without consulting or advising w.o.d.welder. Similarly, w.o.d.welder will exercise its right to make its own decisions regarding the w.o.d.welder Wholesale Program, supplemental marketing materials, point-of-purchase displays, product allocation, new product availability, or future promotional, joint marketing, or sponsorship programs.
  3. The MAP policy applies to advertised prices, not the price at which MAP products are actually sold or offered for sale to an individual in-store or over the telephone.
  4. w.o.d.welder believes in maintaining a well regulated and fair marketplace for all its authorized resellers.


  1. The MAP policy applies to all advertisements of MAP products in any and all media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public signage, as well as internet sites, social media sites, apps, or any other electronic media.
  2. The MAP policy does not apply to solely on-premise or in-store advertising that is not distributed to customers
  3. Website features such as “click for price," automated “bounce-back” pricing e-mails, pre-formatted e-mail responses, forms, automatic price display for any items prior to being placed in a customer’s shopping cart and other similar features are considered to be communications initiated by the dealer (rather than by the customer) and thereby constitute “advertising” under this MAP policy.
  4. It shall not be a violation of this MAP policy to advertise that a customer may “call for price” or “email for price," or to use similar language, specifically with respect to w.o.d.welder products, so long as no price is listed.
  5. This MAP policy also applies to any activity which w.o.d.welder determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP policy, such as solicitations for "group purchases" and the like.
  6. It shall not be a violation of this MAP policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP policy.
  7. From time to time, w.o.d.welder may permit resellers to advertise MAP products at prices lower than the MAP retail price. In such events, w.o.d.welder reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.
  8. From time to time, w.o.d.welder may offer a direct manufacturer’s rebate to customers. In such events, it shall not be a violation of this MAP policy to advertise the availability of the manufacturer's rebate, provided that:
  • i. the advertisement includes a MAP-compliant price, the rebate amount, and the net price after manufacturer's rebate in the same type size and style;
  • ii. an asterisk is placed next to the net price after manufacturer's rebate; and
  • iii. “after manufacturer's rebate” appears in the same area of the advertisement as the advertised product.


  1. “Bundling” or advertising w.o.d.welder products for sale together with other products will violate this MAP policy when:
  • i. the effective or stated price of the bundle represents a discount of greater than 15% of the MAP; or
  • ii. the product(s) bundled with MAP products violate w.o.d.welder's Intellectual Property rights; or
  • iii. the product(s) bundled with MAP products include words, packaging, graphics, or other indicia which may create customer confusion as to the source of the product(s); or
  • iv. the effective or stated discount is greater than 15% of the highest priced item in the bundle.
  • Product(s) bundled with the MAP products must not, without conspicuous warning, be:
  • i.  technically incompatible; or
  • ii. In direct competition with our brand or product lines.
  • Gift cards, coupons, points, or other incentives which are contingent on the purchase of a MAP product will violate this MAP policy when:
  • i. the effective or stated price of the bundle represents an immediate discount of greater than 15% of the MAP; or
  • ii. the effective or stated price of the bundle represents a discount of greater than 15% of the MAP after taking into consideration any contingent future purchase.
  • Rebate programs from w.o.d.welder, whether on MAP products or w.o.d.welder's partners' products, are exempt from this policy.


  1. If a dealer with multiple store locations violates this MAP policy at any one store location, or on any associated website, then w.o.d.welder will consider this to be a violation by the dealer.
  2. w.o.d.welder reserves the right to cancel any pending orders, restrict future orders, or suspend dealers' account if w.o.d.welder reasonably believes:
  • i. a dealer has violated the provisions of this policy; or
  • ii. a dealer intends to violate this policy.
  • w.o.d.welder's MAP policy Administrator is solely responsible for determining whether a violation of the MAP policy has occurred, as well as determining appropriate sanctions.
  • Waivers to this MAP policy may be granted in w.o.d.welder's sole discretion by the MAP policy Administrator in writing. w.o.d.welder Sales, Marketing, or other personnel are not authorized to modify or grant exceptions to the MAP Policy. In the event that the MAP policy Administrator authorizes a waiver to the MAP policy, dealers must strictly adhere to the terms of the waiver letter. Deviation from the terms of a waiver letter is a violation of the MAP policy.
  • w.o.d.welder reviews the advertised prices of dealers, either directly or via the use of third-party agencies or tools. Dealers are expected to provide reasonable cooperation in any w.o.d.welder investigations regarding possible MAP policy violations. Hindering, obstructing, delaying, or otherwise failing to cooperate with a w.o.d.welder MAP policy investigation is a violation of this MAP policy.
3. The MAP policy will be enforced by w.o.d.welder in its sole discretion and without notice. Dealers, distributors, and resellers have no right to enforce the MAP policy. Violations of this policy may result in any of the aforementioned sanctions up to and including termination of our business relationship, as well as any available remedies at law. All questions related to this MAP policy should be directed in email to For questions on our wholesale terms and conditions click HERE.